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“If you obey all the rules, you miss all the fun.”

- Katherine Hepburn

The Fite Story

“How can something so simple and essential be so hard to find?” was the question I kept asking myself. Three years ago I realized that every woman’s wardrobe needed the ultimate tee. One that could accompany any outfit from the beach to the boardroom.

However, my search proved elusive and everywhere I looked tees were either poor quality, too sloppy, too expensive or too delicate.

I decided to take matters into my own hands and make this tee myself and thus Fite (short for “fitted tee” was born). I devised a collection of timeless luxury essentials to anchor every woman’s wardrobe with maximum versatility. Washable cashmere is our core and we designed and engineered our own fabric to make this a reality.

Looking good doesn’t have to be hard was the lesson I continue to learn every day now that it’s so much easier to get dressed in the morning. Daily, fans and friends of Fite tell me how much they love the way they feel in my tees, and I couldn’t be more pleased to bring a much-needed product into women’s lives.

Fite Core Values

Starting with expertly woven fabrics that feel soft as skin.


Precisely crafted to ensure a clean and chic feminine silhouette.

Did someone say washable cashmere? By the way, all of our luxury fabrics are simple to launder at home.

Designed in California.

Supporting and bringing jobs home.

Ensure compliance with our demanding standards to expertly craft every stitch and seam since we truly believe the difference is in the details.

Meet The Team


Hieu Van Tapp

Hieu graduated with a Bachelor of Science in Fashion Marketing. Hieu values and understands importance of esthetics when it comes to design and therefore has a honed eye for attention to detail. Hieu’s experience includes working for Fortune 500 companies including; Marriott, Accenture and Macy’s. His creative design and account management skills have equipped him with master problem-solving abilities and a laser-focused attention to client relations. We at FITE are serious about our client support, you are in excellent hands with Hieu.

Carlina Harris

Carlina is a fashion enthusiast and digital media professional with over eight years experience in the marketing space. By night Carlina runs her brand, a style and travel site called Allergic to Vanilla. She has been a notable name in the San Francisco blogger scene for almost nine years since Lucky Magazine, and the San Francisco Chronicle featured her style site as one to watch. Carlina has been a pivotal part of marketing teams at POPSUGAR, and ShopStyle and got her career start at NASA Ames when she once dreamt of being a pilot at a young age.

Washable Cashmere. Everyday & Everywhere.

Shop Cashmere Now!

Fite Style

220 Halleck Street, Suite 200D
San Francisco, CA 94129

833-444-FITE (3483)