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“If you obey all the rules, you miss all the fun.”

- Katherine Hepburn

"Our FITE t-shirts are sexy, flattering and feels as good as they look."

Fite was inspired by a dedication to combining our founder's discerning taste with a passion for beautifully and expertly constructed clothing that led to an inspired collection of meticulously designed tees to elevate the style of any wardrobe.

When Founder/CEO and California native Holly Peterson could not find the iconic t-shirt that both aesthetically complimented a woman’s shape while still feeling luxuriously soft and refined, she created her own. As high-end craftsmanship and quality are of the utmost importance in her design philosophy, each piece is manufactured with precision in Los Angeles and made only with the finest Micro-Modal, Cashmere and Linen.

Located in San Francisco where she lives with her husband and their two amazing twins, Holly continues to make Fite synonymous with flattering fit, unparalleled feel, and the eye-catching silhouette that becomes every woman - and stylishly redressing the world, one chic layer at a time.

Meet the team

Hieu Van Tapp

Hieu Van Tapp is our operations and customer service guru. Hieu graduated with a Bachelor of Science in Fashion Marketing. Hieu values and understands importance of esthetics when it comes to design and therefore has a honed eye for attention to detail. Hieu’s experience includes working for Fortune 500 companies including; Marriott, Accenture and Macy’s. His creative design and account management skills have equipped him with master problem-solving abilities and a laser-focused attention to client relations. We at FITE are serious about our client support, you are in excellent hands with Hieu.

Justin Lockwood

Justin is a multi-award designer who has worked with some of the most prestigious brands in the world. Companies like Alaska Airlines, Lowe’s, American Eagle, Target, TOMS and CNN. In recent years he’s helped several Bay Area startups such as AutoLotto, Spoon Rocket, Trizic, Linc and Blush design successful products and raise millions in funding.

Stacia Burton Rogers

From New York City's Wall Street to the Fashion High Street, Stacia has carved a path as a multi-industry Marketing, Sales and BD rockstar with an incredible reputation for delivering inventive business strategies and from startups to Fortune 500 companies.

A University of Florida grad with a penchant for travel, she can often be found expanding her horizons and the brand in faraway lands, and equally as often on culinary exploits the Bay Area with her husband, daughter, and bulldog, Tugboat.

Shop the Essentials Collection

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Fite Style

220 Halleck Street, Suite 200D
San Francisco, CA 94129

833-444-FITE (3483)

hello@fitestyle.com