Made in Los Angeles + Free Shipping + Free Returns

“If you obey all the rules, you miss all the fun.”

- Katherine Hepburn

Fite was inspired by a dedication to combining our founder's discerning taste with a passion for beautifully and expertly constructed clothing that led to an inspired collection of meticulously designed tees to elevate the style of any wardrobe.

When Founder/CEO and California native Holly Peterson could not find the iconic t-shirt that both aesthetically complimented a woman’s shape while still feeling luxuriously soft and refined, she created her own. As high-end craftsmanship and quality are of the utmost importance in her design philosophy, each piece is manufactured with precision in Los Angeles and made only with the finest Micro-Modal, Cashmere and Linen.

The Fite collection was born out of the founder, Holly Peterson’s, search for the perfect shirt. One that would stand alone and pull every outfit together with ease and still maintain its luster after 20 washes. 

Fite is proudly produced in Los Angeles and headquartered in San Francisco. Every month Fite donates a large shipment of shirts to help Dress for Success which is their charity initiative and helps under-resourced women find jobs to support their family and break the cycle of poverty.


Meet the team


Hieu Van Tapp

Hieu Van Tapp is our operations and customer service guru. Hieu graduated with a Bachelor of Science in Fashion Marketing. Hieu values and understands importance of esthetics when it comes to design and therefore has a honed eye for attention to detail. Hieu’s experience includes working for Fortune 500 companies including; Marriott, Accenture and Macy’s. His creative design and account management skills have equipped him with master problem-solving abilities and a laser-focused attention to client relations. We at FITE are serious about our client support, you are in excellent hands with Hieu.

Justin Lockwood

Justin is a multi-award designer who has worked with some of the most prestigious brands in the world. Companies like Alaska Airlines, Lowe’s, American Eagle, Target, TOMS and CNN. In recent years he’s helped several Bay Area startups such as AutoLotto, Spoon Rocket, Trizic, Linc and Blush design successful products and raise millions in funding.

Carlina Harris

By day Carlina is our Marketing Director, a fashion enthusiast and digital media professional with over eight years experience in the marketing space. By night Carlina runs her brand, a style and travel site called Allergic to Vanilla. She has been a notable name in the San Francisco blogger scene for almost nine years since Lucky Magazine, and the San Francisco Chronicle featured her style site as one to watch. Carlina has been a pivotal part of marketing teams at POPSUGAR, and ShopStyle and got her career start at NASA Ames when she once dreamt of being a pilot at a young age.

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220 Halleck Street, Suite 200D
San Francisco, CA 94129

833-444-FITE (3483)